Signs it's time for a new story
Low engagement
Prospects can't relate your solutions to their critical business challenges, so they don't respond to marketing or sales outreach.
Price pressure
Without clear and strong positioning in your market, prospects and customers use price as their top selection criteria.
Poor expansion
Your story is not effective with new audience segments, geographical markets, or use cases you want to target.
OUR APPROACH
Let's inspire and move your audiences to action
Audience definition and analysis: We hone your target audience by refining your ideal customer profile, identifying the buying committee, and creating detailed personas for the key roles in the group.
Competitive positioning: We map your solution's value to the key personas in the buying committee, perform competitive research, and work with you to develop differentiated positioning.
Story development: We use target audience knowledge and competitive positioning to develop messaging and supporting deliverables, such as a sales decks, product demos, campaign content, and more.
Internal activation: We develop enablement tools and conduct training to launch your new stories and supporting strategies across go-to-market teams.
Customer journey mapping: We create an end-to-end journey map, so you can tightly orchestrate story activation across marketing campaigns, sales interactions, and product experiences, helping accelerate deals through the pipeline, increase product adoption, and create loyal fans.
THE OPPORTUNITY
The story process is a powerful force for crystallizing go-to-market strategy and aligning product, marketing, sales, and customer success teams.
OUR SERVICES
Work with us
Based on your requirements, we will construct a custom engagement that suits your situation.
30 min
Free initial consult
Get support with launching a new product or developing and executing your go-to-market programs.
30 min
Free initial consult
Hire an experienced part-time leader to build or organize your team and advance key initiatives.
30 min
Free initial consult
Gain practical advice from an expert to progress your ideas and plans.
45 min
125 US dollars
About us
360 GTM Strategy helps B2B tech companies accelerate growth by crafting winning stories and go-to-market approaches that attract and engage customers.
Miriam Newton, founder and CEO, brings over 25 years of experience as a product marketing leader, operating at global enterprises like Amazon and Adobe, in addition to small, innovative startups. She specializes in crafting GTM strategies and powerful stories that launch products and elevate brands. Her approach combines strategic clarity with organized cross-functional execution to drive market success.
Have a question?
Get in touch.